Olympic Victory Bouquets

Gabby Douglas, with her Victory Bouquet and a little jewelry

I knew there had to be a story behind the pretty blooms of the Olympic Victory Bouquets. If anyone honors the traditional meanings of flowers, it is the British! Jane Packer Ltd, a London institution, was asked to create the bouquets. From their website:

JANE PACKER  are proud to have been selected to design and produce the "Victory Bouquet" for the medal winners at the  London 2012 Olympics. 4,800 floral bouquets will be presented to athletes along with medals during the Victory Ceremonies. The flowers and herbs in the bouquet are British grown and are  made with the help of floristry students across the country.

The Victory Bouquet was designed by our creative director, Susan Lapworth, to reflect the energy and vibrancy of the London 2012 Games.

The bouquet is sectioned into boldly coloured quadrants to mirror the 2012 logo. These are separated by typical British food ingredients which also provide an eclectic fragrance. All of the components of the bouquet had to be able to be grown in Britain, a key aim for us. We have chosen British grown herbs, lavender, apple mint and rosemary.  These provide an eclectic fragrance which is important to enhance the ‘moment’ of triumph for the athlete without causing an allergic reaction which some heavily scented flowers often do. Along with these herbs, we have included wheat, a source of energy, to reflect the ‘energy lines' of the London 2012 theme that has been an influence throughout the design process.

We chose a bright and vibrant colour theme that not only reflects the colours used in the 2012 logo but also throughout the London 2012 games. This vivid combination creates visual impact, which will also enhance the athlete's moment of victory.

For more, check out this fun, behind the scenes look at making the bouquets at Writtle College by Flowerona.