But then I remembered that a stylist from SEVEN had briefly mentioned that their new product line was composed of even more organic components than the ubiquitous Aveda line. Maybe it was worth a try sooner than later. The next morning--pure organic hair BLISS!
Now, I'm not a total product junkie like some, but I do love anything that smells yummy, feels perfect, and actually works. And if its organic on top of that? Well, I feel obligated to pass on the secret.
So, as any good blogger would do, I thought I'd find out more, right from the source, and share it with you. Last week, I talked with Rodger Azadganian, founder and stylist extraordinaire (Linda Evangelista, Melinda Gates, Donna Karan...) about the product line they recently created.
Fiore fresco: Tell me about your new product line and the ingredients you used to design the formulas. You don't advertise it as being organic, but I've heard rumors.
Rodger: I wanted to create products from the purest, most natural and organic products available. We spent three and half years on the formulas, and now have been refining the products since they were released two years ago. The recipes are from scratch, based on what we knew worked on hair.
A lot of products that claim to be organic are really only about 1/3 organic in reality. We knew we could do better! Workiing with various suppliers, we have been able to create formulas that are 2/3 natural. We've eliminated 10 chemicals that are in most other formulas that are known to heighten allergies. We've sourced natural preservatives.
Fiore fresco: Tell me about your salon.
Rodger: SEVEN is actually two salons now. One in downtown, the other in Bellevue. Our philosophy is that for you to really feel good, your hair has to look good. We study our clients face shape, bone structure, eye and skin color, and create something that is completely tailored to each individual.
Fiore fresco: What kind of special experiences do you offer for brides or others planning events?
Rodger: We have a team at SEVEN that offers on-location services, and they are pretty incredible. They've done some of the major Northwest fashion shows; Donna Karan, Badgley Mischka, Michael Kors, and the Nordstroms shows. Its a very special way to treat your bridal party!
Fiore fresco: Finally, any trends in special event hair right now?
Rodger: Hair looks like hair again! Long and flowy, very natural. A few years ago it was so sculptural that it often didn't resemble hair. Thankfully we're back to a beautiful romantic look.
I was so taken with SEVEN's product line that I begged them for a few little samples to be able to share with my readers, hoping for a few of those little bottles I mentioned above. But the very generous Andy Rubenstein from the salon sent a wonderful pack of six (weird, huh?) FULL SIZE products, covering all aspects of their line (shampoo, conditioning, styling, and finishing). It kills me to do this, but I'll be sending it to one super-lucky reader next week.
Of course you don't get such an awesome treat without a little work...please leave a comment on this post, and answer the following questions (from your reading assignment this week).
1. What is your personal favorite sign that spring is on the way?
2. What is your current decorating obsession?
3. Favorite site you go to for inspiration?
4. Description of your worst hair style ever.
Comment number ___ gets the goods. (I've already selected a number--you just don't get to know it yet of course!)
If you'd like to book an appointment at SEVEN, or purchase some of their products to try, please call the salon at (206)903-1777 or (425)289-1777. If you are local, they can also be picked up at the salon.
Have a great weekend! I'll be busy with flowers for Shirley and Derek--a fabulously sweet couple getting married at the Lake Union Cafe. Congrats you two!